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Working as a coach

By: Jean Paul Cortes
Site Link: What is Coaching
Article Link: Working As A Coach

If you've made the decision to be a coach, there are a few things you should know.

Those that have the best information, and that know how to use it, have a better opportunity of getting to the top.

What comes before being a coach?

The first decision you need to make, after you've decided to work as a coach that is, is how you're going to study and learn coaching.

Don't expect to just jump into the field without seeking at least some credentials, training and experience; you could, and you may even find yourself among other people who have done the same, but your chances of being successful are about as good as jumping off a plane without a parachute on.

More and more people that are hiring coaches, now know what to expect from coaching; that's why your education becomes ever more important. And when I say “education,” I don't mean just sitting inside a classroom for formal lessons (that's only part of it). It also includes online training, self-study, experience and even knowledge unrelated to coaching.

How to choose coaching training

Most coach training schools give training in three general ways: live by classroom, online and over the phone. When it come to making a choice between coaching schools, find out if you're going to study in a classroom, on the computer or over the phone via teleconference.

You should also take a look at the courses they're teaching – how many courses you have to take to become a coach? Who are the instructors? What are their qualifications? What materials and support is offered?

Unfortunately, there are many coaching schools out there where you would be flushing your hard earned money down the toilet. Questions like these will help you determine the best, from the rest and will hopefully give you the information needed to avoid losing your time and money.

What do coaches do? A coach is, what a coach does...

Put 100 hundred coaches in a room, and ask them to give you a definition of “coaching,” and you'll get 100 different definitions; it's not really clear to anyone what coaching really is.

It's also the reason why it's much simpler to understand coaching based on what coaches do. Because it's what you do as a coach for other people, which really define coaching:

  • Help your clients clarify and understand their values
  • Act as a sounding board for your client's ideas
  • Lend support to your clients in taking decisions
  • Challenge your clients to identify and clear away limiting beliefs
  • Provide guidance to your clients for creating their life vision
  • Acknowledge, enthuse and encourage your clients towards achieving their goals and desires in an established time frame. 

Depending on the circumstances, you'll probably be doing one, all or many things like these. You can say that as a coach, you are someone that helps produce positive changes in other people's lives.

Why do people look for coaches?

The simple answer is that a good coach can help you get things done in your life.

So you know what coaching is about, it's not about not having problems, it's about getting to know the solutions and discovering and developing the tools you already have or can learn, to get to the solutions.

Where do you find coaches?

There are now coaches in most corporations, in hospitals, government offices and many other areas. More and more people, coming from small businesses to behemoth companies, recognize the importance of coaching to improve in every possible area.

The same is true for other activities, undertakings and ventures that people take on. As you will come to know, coaching is everywhere. There's a reason for that, because you can turn your life experience, your training, knowledge and skills and be one heck of a coach.

How much will you make from being a coach?

There is a lot of opportunity in the coaching business, but no one can tell you how much you will actually make as coach.

If you are serious about coaching, there will come a point when you have to decide how much you want to make and when you do, the following questions might help you:

How much is your knowledge worth?

What experience do you have?

What particular training do you have?

How much do you need to make a living from coaching?

When it comes to your coaching practice, you may also want to take a look at your offering and ask yourself:

Is what I'm charging competitive?

Am I offering great value for the investment people have to make?

The good part is, most coaches tend to make more money with experience.

The longer they coach, the more opportunities exist to increase their income.

What does it take to be a coach?

There are a lot of coaches who may want to spend the majority of their time coaching. And, it may work out for them. Coaching is a business however and as such, there are other things you may want to consider in order for things to run, like how you're going to market and sell your services.

You're not only a coach, you're a business person. If you want to be a professional coach, you're going to have to figure out how to make a living.

Unless you consider taking up coaching as a hobby or have no interest in charging for your services, the sooner you start learning your way around running a business, marketing and salesmanship, the more you'll be prepared to pave your way to success.

How do coaches sell their services?

Most coaches sell their services as a package or program of a number of sessions per month, for one or several months. There are coaches out there charging on a per session basis and those that charge a flat fee rate as well.

Usually, sessions last from 1 to 2 hours on average. You would need to decide what serves your time, income and personal needs to make a decision.

When you're thinking about your services, don't be limited by what is usually offered. There are other options for you to consider that could significantly increase your income. You could offer workshops, webinars, tele-seminars, your own products, affiliate products and a gamut of other things for you to explore.

Working as a coach is challenging, it's also rewarding in many ways not only monetarily. Making sure you're prepared, that you're constantly learning and finding ways to improve, are the stepping stones of a successful coaching business.


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